Commitment for social issues creates value for tenants and local communities.
As property owners, we have the ability to affect the areas where we operate, independently as
well as through partnerships. The goal is to create safe and attractive places where people want
to live, relax and work. Safe and attractive areas increase comfort for tenants and employees,
aswell as the value of the properties.
Social sustainability has been important for John Mattson from the start. To retain our position within sustainability, we have set a target for our areas to be safer and more attractive than the average for the industry, as compared to all landlords in the Stockholm region. In the 2023 tenant survey conducted via the evaluation company AktivBo, 80.6% of our tenants said that they perceive our properties and residential areas as safe. The industry average was 80.5%. The increase from 2022 was largest in the areas we have prioritised most and where the need to improve safety was greatest. Perceived safety in these areas increased 2.0 to 5.5 percentage points in 2023 compared with 2022.
According to the 2023 survey, 85.0% of our tenants find their residential areas attractive. Well-being in the area, whether tenants would recommend other people to move there and how favourably they discuss their neighbourhood are part of the Attractive areas measurement. The industry average was 85.9%. Our model for social sustainability governs work in this area. Through our letting policy for residential properties, we ensure a fair and wide-ranging lettings process, while clear internal procedures govern our work to prevent improper rental conditions.
Since conditions vary across all of our areas, different initiatives are prioritised in different areas. Our social sustainability model helps us work even more systematically with social sustainability when it comes to the differences and development phases in our areas.
Safety and security are essential for comfort. Feeling safe means physically safety as well as mental and financial security.
Diversity, community and inclusion strengthen a residential neighbourhood and the local community. A sense of belonging is an important part of feeling well and thriving in your home and neighbourhood.
Enthusiastic tenants who are proud of their neighbourhood take positive ownership of it and contribute to improving the area’s attractiveness.
Read more about our model for social sustainability on pages 37–38.
Safety 2020–2023 incl. industry comparisons (%)1
Attractiveness 2020–2023 incl. industry comparisons (%)1
1) Questionnaire through the company AktivBo, August– September 2023. Share of tenants who perceive their neighbourhood as safe and attractive. The industry average refers to private players and to the general public in the Stockholm area.
